Content Wins Again

There were quite a few nay-sayers when the satellite radio companies first got lifted off the ground. While questioning who would pay for the services, can it be profitable, and just plain why?, they forgot one of the cardinal rules in our ownership society.

Content is King

It's easy to forget, sometimes not so easy to see coming, but in the end, the guy with the content will always prevail. Unless of course he flubs it royally and loses his exclusivity or ownership. Sirius Satellite Radio and Sprint are in talks to offer the content and programming currently available via satellite radio through Sprint's wireless entertainment package. This is a good thing, people. And one heck of a smart move for the chaps at Sirius. About time, those creative juices got flowing. Sprints entertainment offerings are definitely leading the pack. They've been the first of the typically bumbling U.S. companies to realize the value of content delivered via a headset. This latest move will significantly increase the value of the infrastructure they have in place which will further educate the market. The simple cross-promotional value alone makes fantastic sense. While I'm not sure what the resulting composite will really look like, I am positive this will be another weight to shift the balance of consumer expectations. As we all know, I'm a huge fan of proper consumer expectations. So kudos galore to both companies for this glorious news and here's hoping the brass tacks are polished soon.